Jack Daniels Creates an Uproar Among Its Customers

Jack Daniels has the audacity to change its product packaging without first consulting its consumers.

With all the political upheaval in the world, things like a changing climate adding to unpredictable weather like snowfalls on the coast of the Gulf of Mexico, blizzard conditions in Louisiana, extremely dry windy weather adding to the fires in California, lack of snowfall in the Rocky Mountains causing hardships to the skiing industry, multiple year droughts killing millions of pine trees in the south and adding to the spread of the destructive pine borer beetle devastating the timber industry for years to come, it appears most people don’t care about these minor things. It seems they are paying little attention to what is going on around them.  

Add to this numerous border disputes and national boundaries in question are causing wars and strife around the globe. Again it seems people don’t care about these things. But there are some things worth raising the ire of the masses and here is one of those things work getting upset about: Jack Daniels has changed their bottle, and people are up in arms about it. I am not a Jack Daniels drinker, but maybe I should be so I could have that unyielding loyalty the brand’s imbibers possess.

Jim Beam is why I don't have a
horse in this race.

 

Americans have so many things to worry about, and for that reason, I am extremely pleased Jack Daniels recently made changes to its traditional packaging to take its customers’ minds off other potentially detrimental issues in the world. You know, I really don’t have a horse in this race but anything to change the subject from the major events of the day is newsworthy in my humble opinion. Border disputes and national boundaries in question are causing wars and strife around the globe.

It seems people don’t care about these things, but here is something to be upset about: Jack Daniels has changed their bottle, and people are up in arms about it. I am not a Jack Daniels drinker, but maybe I should be so I could have that unyielding loyalty the brand’s imbibers possess.

How dare a company make changes to something that absolutely has no effect on the product they are selling. This is an important development affecting millions of people in the US and globally for that matter. There is political upheaval in Washington, DC like no one has ever seen. At least 50 percent of the voters in America are optimistically hoping they have made the right decision while the other 50 percent are praying the nation can make it through the next four years with an enduring democratic republic intact.

To complicate our whole thought process and give us a little more to worry about, we are seeing a new administration's Cabinet appointees coming from what appears to be nowhere, which of course is not totally unlike every election before this one. However, in the past most appointees have had some experience at the national level. This time, unlike most elections, those being appointed are complete unknowns to most of those they will be serving with no apparent experience in public service or in some cases the fundemental basics of their appointed position. As a result gloom and doom are present on both sides of the aisle. But wait, we don't need to worry about this. But wait, that is not the important thing I am discussing here. It is important that we take a stand for or against Jack Daniels' right to change its bottle without asking permission from its customers. 

Jack Daniels has made changes to their bottle and people we just can't let that stand.   

To my knowledge there were no surveys, polls, or focus groups conducted by JD to help them decide the fate of their company and we all know this decision will determine its fate. How dare they mess with their own product. Who do they thinjk they are. It just doesn't matter that what is inside of the bottle remains unchanged the status quo has been breached and you dedicated Jack Daniels drinkers need to rise up and over throw the man. What gives them the right to change something that has worked for so many decades? Who do that think they are? It is not like they will make the ultimate decision and get the final vote. 
No, to the contrary. That final vote comes at the cash register. I think everyone should join in the ruckus and speak up for what you believe in. Speak loudly enough for everyone to hear you. Write letters to the management, talk to the managers of the store where you buy JD, stand on the street corner with a sign. Make your voice heard. This is your chance to stand for something that really matters, something you really believe in. 
With so many things to worry about, I am really pleased JD made changes to take its customers’ minds off other potentially detrimental things. You know, I really don’t have a horse in this race, but anything to change the subject from the major events of the day is newsworthy in my humble opinion. 

Forget about all of that other mundane trivial stuff that is effecting the world.  It is time to stand up for something that matters. 

Satire is a sort of glass, wherein beholders do generally discover everybody's face but their own.   Jonathan Swift

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